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SEO Check-list

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Content you add to your site, and the method of its presentation play a big role in how easily people can find you. Ready to launch your website, review the list below to ensure that it is optimized for search engines and visitors.

Before you start

Before you launch your website, optimize it for search engines:

1.Add the title of the site - even if you use the logo, you should add the site title as text can be indexed by search engines. We recommend keeping the title length to 60 characters and include one or more keywords.

2.Add a description of the website - add a brief (50-300 characters) relevant readable description of your site in the SEO description of your site. This text may appear under your site in the search results, depending on what you're looking for your visitors.

3.Add your location - your website is more likely to appear in searching in your region, if Google and your customers will be able to see your location. If you have a business with a physical location, we recommend that you create a page "Contact us" with your address and a map. Besides, in some templates, your business information can be displayed on your website.

4.Connect a custom domain. Use a custom domain strengthens your brand and helps potential clients find you in search results.

5.Connect to social networks - share to social networks to refer to their profiles in social networks,encourage people to share yourthem pages.

6.Add images for sharing in social media images for sharing on social networks showing social networks, when you or someone else share your website. Add one to represent the entire site, one for each page separately and one for each blog posts, product and events.

7.Add SEO descriptions - make sure each page on your website has unique SEO description. The text should be short and readable (50-300 characters) and describe the page content. You can also add SEO descriptions to individual blog posts, products and events.

8.Check your page and header format - control how page titles are displayed on browser tabs, on social networks and in search results. You can set this for page title, home page and gallery items (such as blog posts or products).

9.Create a custom 404 page - customize 404 page with links to some popular or important areas of your site. This encourages visitors who encounter broken link, stay on your website and immediately return to the search results.

10.Select the URL format of your blog. If you blog, choose a way to automatically generate the URL of your blog. Although you can choose any options that meet your needs, we recommend that you always specify the message header.

11.Review the URL slug. It is best to have URLS that reflect page content. If you save a blog entry, product or event before you can add a title, the URL fragment will be a random string of characters. Check slug for each page and element on your website, and change any that do not use real words.

12.Make sure that SSL is enabled. Make sure that the SSL on the panel is set to a safe value. Sites without SSL can be fined.

13.Review your content.

 

When you start

Once your website is launched, we recommend that you:

-Validate your site using Google Search Console - after you have tested your site with Google, you can manage the presence of your website in Google search results and to see how visitors find you.

-Request that Google has indexed your website - Google bots will scan your website and update the search results to your new content.

-Check your site using tools Bing webmaster. Check your site using Bing to manage the presence of your website in search results on Bing and Yahoo.

-Connect to Google Analytics - track site visits and other reports on your website using our built-in integration with Google.

-Turn on AMP - if you have a blog, the inclusion of AMP creates a stripped-down version of your website that loads faster on mobile devices.

 

After starting

When adding or editing content make sure your site is as friendly to search engines.

-Use Analytics tools on your website. Visit dashboard search keywords and other Google dashboard, such as "key word search", "activity Log" and "Traffic" to track changes in your website traffic and search engine rankings.

-Follow Google Analytics - use our integration with Google Analytics to track visitors and generate reports.

-Strategic update - continue to optimize your website by following our recommendations on the content.

-Redirect changed or broken links - if you change the URL on the page of your site, create a URL redirection to redirect visitors, passing the old URL to the desired page.

-Continue to update and add content. Updating your site frequently helps search engines to consider your website as active. One way to regularly add content to your website is to start blogging.



The best tips for content

When you create your website, keep in mind:

-Use keywords strategically - enable your site with the text (including the titles and descriptions of pages) that match the search criteria that people will use to search for sites such as yours.

-Structure your content - structure your page titles to provide easy viewing of text that help search engines to navigate your content. pan>

-Add alternative text to images. In addition to enhancing accessibility for visitors using assistive tools, screen reader, alternative text also helps search engines to identify page content.

-Add images for sharing on social networks and descriptions for SEO. As you add new pages to your website, give them logos for the exchange of information in social networks and SEO descriptions.

-Set the images to read the file names. The image file names may also be used as alternative text.

-Adding tags and categories - organize your blog posts, products, gallery images and other content with tags and categories to help visitors navigate the site.

-Link to your website content. Where appropriate, use links to connect your pages to each other.

-Adjust the slug in the URL when adding pages and items in the collection, make sure that the URLS reflect the content of the page.

-Maintain flexibility within its pages. To ensure a good download site, we recommend to keep images less than 500 KB and the total page size less than 5 MB.

 

Change the rating of the website

If you notice the ratings drop immediately after optimizing your website, this is normal. It is normal to see somethat the fluctuations in your rankings, as search engines index your changes.

If your ranking has not improved after a week or two, check Google Analytics to see if there are trends in site traffic, which may explain the fall. For example, changing the way other sites link to your site can affect your visibility. You might want to update your keywords to target different search terms




Author: Татьяна, SEO-специалист
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