SEO: 6 of the rules of promoting your site

6 правил продвижения вашего сайта
  • What is SEO and how it affects the promotion of your website?

    We live in a time when computer algorithms that track our preferences, who we meet and how we plan their time. Despite the fact that we still trust the recommendations of our friends, we never buy or go anywhere before do not ask for advice in Google or Yandex.

    If you want to advertise your product on the Internet, you need to understand how people will look for it and what they eventually receive. This is exactly what helps SEO, and this guide will show you how to use it to promote your website.

    Rule 1. Create a mobile version of your website

    Before you choose the design and the content, you should ensure that your website will be optimized for mobile devices. Why? Because Google gives priority to mobile-optimized web sites ranking in their search results, and bypasses those who are not.

    For most developers of websites will not be difficult to adapt your website to the mobile device, so the technical part of this question will be easily solved. However, you need to test and adjust your website design to make sure that it looks good and reads well on mobile devices. Use a test mobile to make sure that you follow the basic rules.


    Rule 2. Keyword research

    Currently when you are searching for something online, your search engine provides not only exact match keywords, but also identifies the most relevant content through processing in a natural language. Keyword research is very important. It is POMoget you structure your content and focus it on the most important topic that people could understand what was going on as soon as they get to your website. More importantly, researching the appropriate keywords, you create a list of phrases that will guide and inspire you when you write text content for your website. Content with a clear focus on the right terms will allow search engines to easily analyze it and to take high places in the relevant queries.

    If you have a Google AdWords account (it's free!), Use the Google keyword Planner to find relevant keywords with the highest search volume. For search engine Yandex's wordstat, there you can see the frequency of specific queries that will allow you to understand the needs of the end user.

    Also use the services to collect semantically related keywords. These services collect not only vocabulary, but also details of your requests on which you should focus.

    Details you can read the article "Adding keywords for SEO articles".

    Rule 3. Content optimization of your website

    Based on its research of key words, you will be able to determine the structure of your website and the main points that you need to embrace. Now it's time to dwell on this:


    For each page of your web site, install the URLS that contain the most relevant derived from your keywords. Keep them short and without stop words (e.g. "and", "a", "or", etc.).

    When bots search engines check your web page to index it, they, among other things, looking for key words. The trick is that they evaluate the keywords in the headlines more strongly than the rest of the text.

    Headings are headings on your page, wrapped in the code tags with different levels of importance. Most of the creators of web sites give you the choice of three levels of headings, so you will have <h1>, <h2> and <h3>. It is standard practice that each web page has only one <h1> is usually the title of your page. Then you have several <h2> as sub-headings. Be sure to make paragraphs, this will allow the reader to easily read and understand your text.

    Even if search engines give less importance to the content of your main text, they still use it to understand what your page - especially the first 100-150 words on the page. Make sure you include related key words, without affecting the understanding and readability of your text.

    To learn more about URL, as well as tags and category of your blog appear in search, you can here.


    Rule 4. Optimize all your content


    In contrast to the <h1> tag, as described above, the <title> tag is a meta tag, which means that it does not actually appear in the content of your page. This is what appears as header when a web page of your site appears in someone's search results. Search engines appreciate what is in the header tag, even more than <h1>, not to mention the fact that users decide whether to click the result based on the title. Therefore, it is important to write appealing, descriptive and rich keywords the headings for all the pages of your phoneon the web site.

    Meta description (description)

    Description - this is the text that goes along with the title in the search results. Similarly, it does not appear on the real website - with the exception, in some cases, as the excerpts from the article (for example, if you use Squarespace). Meta descriptions have little impact on your rating, but they are important in order to help readers understand what the page and increase the click through rate. The best click-through rate, in turn, has a positive effect on your SEO.


    Image is another hidden piece of content that search engines consider when ranking your site. For each uploaded image, make sure that the file name and the attribute title and / or alt contain the corresponding derivatives of the keywords.

    But that's not all! You should also optimize the file size of images, to not slow down the page load time - page speed has a huge impact on your website's SEO. To optimise photos before uploading, use ImageOptim. To analyze the speed of your page and possible improvements, use Google PageSpeed.

    Schema data markup

    Schema markup is code that you can generate and paste into your web site, which provides search engines more specific information about your site, such as location and time. Depending on the relevance for users and their search query, the parts of the website will be displayed directly in the results.

    The simplest way to create this code snippet is to use the Google Highlighter tool available in your account console search. Depending on how you created your web site, will be RAsnye ways to insert the code in the correct place, but nothing that could not be found in Google search. In any case, after implementation don't forget to test the new scheme.


    XML Sitemap is map of your website that search engines use to understand your website structure and you can find all of the pages inside. It's still a bit of code that you need to use for SEO promotion and it's really important. Google for some time your site is indexed and showing in SERPs. The presence of a site map makes the process faster.

    Read more "SEO checklist".


    Rule 5. Internal and external links

    Most SEO experts agree that links are one of the most important ranking factors for SEO, if not the biggest. Search engines use a network of links on the web site as a measure of popularity, importance and relevance of this web site.


    Links that improve SEO for your website those that give weight to your site. This means obtaining reliable and relevant sites to link to yours. The more trusted sites linking to you, the better for SEO of your website. Some great ways to get inbound links:

    The placement of links of your website on web sites and to better appeal to those that are particularly relevant to your type of website and / or location.

    Giving interviews for articles in the Internet where you talk about your organization and links to its web site.

    The distribution of press releases with detailed information on how the publication can refer to your organization's website.

    Ask partners and suppliers to mention you on their platforms - for example, presenters, photographers, facilities, manufacturing partners, and sponsors. Of course, you should to return the favor by mentioning them on its web site, which is probably in any case be useful for visitors.

    To talk about your site (and reference it) in the relevant social networks and forums.

    An important aspect of link building for SEO is ensuring that incoming links used descriptive anchor texts that ideally contain the keyword.

    External links

    Links which you post on the web site of your organization on other relevant links mentioned above on web sites, speakers, photographers, sponsors, venues and partners for production. Keep it local and relevant, and do not overload the page with too many links, as this is a sign of anxiety for the search engines.

    Internal links

    This is a link that you create on your website between different pages. Although they have limited impact on the SEO of your site, internal links are important to create a good navigation and to attract readers on your website longer.



    Rule 6. Don't stop optimizing your site

    As mentioned in the beginning of this article, your website's SEO really is a long term process. Specially for a new web site, you will need some time to make it appear in search results and received organic search traffic. But the most important advice we can give you is don't give up. Soon you will realize that a big part of your work planning is also a good opportunity to improve your website's SEO.

    For example, a simple regular addition of new content can improve the domain authority of your website. From the point of view of SEO, domain authority is like the ID of your site. That tells POIscovim engines that your website is trustworthy. Your SEO ranking is also improved when visitors spend more time on your website, more pages and many times. Your content needs to attract, prompting readers to act, read more, subscribe to notifications, buy tickets, leave comments, ask questions, share with friends, etc.

    Working on its strategy in social networks, keep in mind that people also use social media channels as search engines. Thus, you should use similar tactics to increase the detection level in social media channels: relevant and eye-catching titles, informative descriptions, keywords, and hashtags, links and mentions.

    We know that all of this information may seem daunting if you are not familiar with it, but in fact use SEO to promote your website this is the right decision. Use this guide as an introduction to the art of SEO, experiment and expand it.

    Author: Александр, Руководитель компании Frutini

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