Adding keywords for SEO articles

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The words you use on your site are of great importance in how easily people can find you. To get a high ranking in the search results, it is important to include on your website the keywords (text) that match search queries that people use to find websites like yours.

This guide covers best practices and tips for creating the strategy of key words.

Why key words are important

The Internet is a marketplace. Regardless of whether you are selling products, your website competes with other sites for the attention of search engines.

Adding keywords to the text helps search engines to associate your website with specific search criteria. And the strategic use of these keywords helps the search engines to consider your site as relevant to people who are searching for these search queries.

Types of keywords

Keywords are divided into two categories:

-Head- short keywords with large search volume, such as the photographer, shoes and ceramics. They are aimed at a broad audience, and, as a rule, they are more difficult to rank.

-Long Tail - more descriptive terms consisting of several words, such as photography for engagementeight: 400;">, red womens shoes , and glazed ceramic vases. They target more specific search queries, and it may be easier to rank.


Step 1 - Brainstorm a list of keywords

To get started, create a list of keywords that people can search for to find sites like yours. Spare not at this stage-then you'll add to the list.

Here are a few things you need to consider:

-The target audience. Think about the type of person you want to attract to your website. What do they want? What the problem? It can help to ask other people such as friends or colleagues that they will type into a search engine if looking for your content or services.

-Your product - list each of your products or services, and add a few words that describe him. Even if you don't sell the items your product is what someone gets when visiting your website, such as information about parrots.

-Your brand - List words that describe what your website and brand, for example, the name of your company, your industry and your specialty.

-Competitors - take a look at your competitors sites. What words do they use? What words do they avoid? What words are you looking for when you search their sites?

-Synonyms - Think about the different ways of pronouncing any of the words in your list. For example, July 4, fourth of July, 4th of July, 4th of July and fourth of July is different key words.

-Related words - enter words that you found in Google, and see what search queries he proposes. Add them to the list if they are relevant to your site.

If your site is already created, use these built-in tools to see the keywords that your visitors are already using:

Go to your panel, "Key words search Google or Other key word search" to see what keywords are already driving traffic to your website.

Visit the website Search Queries Analytics to see what visitors are searching for on your website.


Step 2 - update the list

Use the list you created in step 1 to find out which keywords should be a priority. In most cases you are looking for keywords that:

Popular enough that people really look for them.

-Specific enough that you could potentially be ranked on the first page of results.

-Apply to your website and can be used to create valuable content and attract visitors.

Some things that you need to keep in mind:

-The difficulty - "difficulty" keyword is a combination of its vastness, frequency of search and the number of other sites trying to find it. Despite the fact that you can try to find a few sophisticated keywords, it is wise to mix the key words which are also easier to rank. A good place to start is the Google keyword Planner Ads.

-Relevancy. Avoid keywords that are not relevant to your site or have a very low search volume.

-Current keywords if your site is already created, you can save the keywords that are already working well. You can see them on panels Google Search Keywords and Other Search Keywords.

-The name of your company. If your company has a good rating when searching by name, you may need to make is the key word priority.


Step 3 - Add keywords to your website

Search engines look at where keywords appear on your site, and they prioritize some areas over others. Here is a good place to add your keywords in order of importance:

-Domain site

-The name of the site

-Slagy page URL

-SEO header and page title

-SEO website, page and product description

-Headings (e.g., heading 1, heading 2, heading 3)

-Main text


-Captions and headings to image blocks, gallery blocks, and gallery pages

-File names for files and images

-Alternative text

These areas do not affect the ranking in search engines but help in other ways:

Search engine and page description - add powerful keywords in the metatext of the description that can be displayed under the site title in search results.

Tags- tags help the visitors to navigate and find things on your website.


Step 4 - Track resultsan>

It may take some time for these changes on your website affect your ranking in search engines:

-How often search engines index your website, we can't control, but you can query the index from Google and Bing to help these search engines find your new content.

After the new content is indexed, the change in ranking may take some time. The ranking is based on many factors, and keywords are only one part of it.

Here are some ways to know whether your strategy of keywords over time:

-Analytics of your website. Visit dashboard search keywords and other Google dashboard, such as "key word search", "activity Log" and "Traffic" to track the impact of your website traffic and search engine rankings.

-Google Analytics - use Google Analytics to track visitors and generate reports.

-Rankings in search engines - add your keyword in search engines such as Google and Bing, in a private browser or incognito to see your ranking (position in the results list) and see how it changes over time. To learn about how to improve the visibility of your website for search engines, it is possible here.

Your strategy of keywords should be an ongoing and constantly evolving project. Over time, continue to check your rating, replace inefficient keynew words, update content and track the activities of competitors and visitors to ensure the relevance of your website.


Write for people not for robots

If you want to identify for themselves the main thing from this guide,remember: write for people, not for robots.

The goal of search engines is to help people find websites that they deem relevant and persuasive. Methods used by search engines become increasingly sophisticated and designed to mimic human behavior. Writing clear, coherent text that visitors find useful and easy to navigate, you also optimize your website for search engine robots.

On how to properly write SEO article, you can read the link.


Do not go overboard with keywords

In the past, the focus in the search engines for key words led to the fact that people overloaded them your site, which is sometimes called a "glut keyword". One example of filling of key words can be the image name, for example “wedding-photographer-wedding photographer-wedding”.

Moreover, it repels visitors and search engines become more sophisticated, and now it could penalize your website. Instead of having to use a large number of keywords in a meaningless way, focus on a few important keywords and integrate them into human readable text.


Check keyword density

One way to ensure that you do not gain the keywords is to evaluate the "keyword density", which is beforerepresents a percentage of the number of times the keywords on the page.

For example, if your page has 200 words, and key word is used 20 times, the keyword density is 10%.

Good keyword density is 2% - 3%. This helps the search engines understand what your page is about, not looking for spam.

Keep in mind that even though the density is one of the factors that you still need to organically add keywords in strategic places.


Add keywords in titles and names.

For site and SEO and page titles:

-Keep the length to 70 characters or less.

-If you use the site's logo, add a header to a "Logo and the title" Even if it is not displayed on your website (in most templates), it can still be indexed.

-Each page should have unique title SEO.

-You can add titles and descriptions for SEO specific items in the collection, including blog posts, products and events.

-You can customize the display of titles on browser tabs and in search results.


For slugs of the pages and image file names:

-Be descriptive and specific. For example, handmade-ceramics-NYC better than pageid10 or IMG_01.

Where it makes sense, include the keyword focus of the page.

-Use only letters, digits, underlines thenodding and hyphens.

-Separate the words with hyphens.


Structure your page

Most likely, the visitors are browsing your website to find what they are looking for and read all the text on the page. Structure your page so that visitors and search engines can navigate your content and quickly find what they are looking for.

Headings help visitors and search engines to navigate your content and quickly find what they are looking for.

As a General rule:

-Structure your page so that the headings of the heading 1 at the top, and the size of the headers was reduced when scrolling down the page.

-Headings and sub-headings must be unique. Do not use the same text for several headings.

-Make the titles short and accurate.


For the main text:

-Try to include targeted keyword in the beginning of the first sentence on the page.

-Repeat key words throughout the text several times if it makes sense to do so.

-You can mix up the word order. For example, if you are trying to obtain an estimate for "design of building", the phrase "building design" will be taken into account when determining keyword density.

-Turn lookup words and synonyms for your keywords. If you are writing a persuasive text, it usually happens naturally.

-Check broken links.

-When adding links to your own content, make sure that the text to which you refer, is relevant. For example, to associate the words "t-shirt with v-neck" is better than "click here".


Focus on one keyword on the page

To demonstrate the relevance for search engines, try to focus on one key word on the page. For example, if one of your keywords was baby parrots, you can use this keyword in the SEO title, snippet, pages, the header text, body text, and file names the images on a single page.


To add alternative text to images

Search engines use the alternative text to identify page content. It also makes your website more accessible to people who use AIDS screen readers and browsers with images disabled.

Follow our tips for creating images and apply alternative text guidelines to optimize your website for visitors and search engines.


Examine similar sites

Even if you're not fighting for profit or business, if you want to you found new people you are fighting for attention and space with sites that offer content similar to yours. Examples of other bakeries in your city, nonprofit organizations, or bloggers who are testing the same natural products.

Follow your leading competitors and think about which part of their content strategy can beü useful for your website. Here are some things to look for:

-The number of words on the page

-The quality of the content

-How often do they post new content

-How structured headers

-The number of tags and categories

-The type of content, such as images, video and audio files

-Integration with social networks.


Content creation of keywords

Think about the key word and note:

-That is seeking man looking for this phrase?

-What you could provide on your website to interest them?

-How can you link the new content with the other sections of your website?

-What about content that already exists on other websites, and how you can approach the subject differently or better?


When will I see results?

It may take some time for these changes on your website affect your ranking in the search engines. Optimization of keywords is a long, continuous process, and the rating depends on many factors, including how visitors interact with your website.


For best results:

-Focus on providing good content and strategic use of>

-Track keyword performance to optimize its strategy.

-Index your changes by querying the index after significant updates.

-Keep in mind that after making changes to your website is normal to see fluctuations in rankings.


The role of paid search

Paid search is when you create ads that appear in search results. For example, in Google they appear at the top of search results for specific keywords with a label showing that it is an advertisement.

Although they can certainly attract traffic to your website, they do not contribute to the SEO of your website. Even if you run a paid search campaign, it is recommended to optimize your website so that your organic ranking worked well.

Author: Эльвина, Проект-менеджер
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